What the work looks like
Each channel produces a different kind of asset.
Amazon buys a decision on the product page. TikTok buys attention in three seconds. Same brand, two entirely different jobs — which is why the creative for each is built separately and planned together.
On Amazon
The product page has to close the sale on its own
Hero, scale shot, in-use and the detail that answers the question a shopper would otherwise leave to check.
Comparison, ingredients, sizing — the objections that generate returns, handled before checkout.
A landing page for branded traffic that sells the range, not just the one ASIN.
Fifteen seconds inside the gallery, built to be understood with the sound off.
On TikTok Shop
Three seconds to earn the next twenty
Filmed by a creator in their own voice. It has to look native to the feed or it gets scrolled past.
The same clip cut four ways. The opening line is the variable that decides everything after it.
A host, a schedule and a product on camera. This is where volume shows up on the good weeks.
The roster posting on their own accounts, tagged to your shop, running whether you posted that day or not.
